Digital Marketing is the best friend of Startup Companies and Entrepreneurs. They can run marketing campaigns at optimum costs, have full control over their marketing campaigns, understand the effectiveness of their campaigns using analytics, and modify their campaigns as per need.  This is a book that takes them on a journey from using traditional tools to advanced tools like AI (Artificial Intelligence). Written by experts and practitioners of Digital Marketing, this book will be an invaluable guide for Startup Companies and Entrepreneurs who want to maximize their visibility and conversions by running effective digital marketing campaigns. In addition to digital marketing tools, this book also has bonus chapters on how to write a business plan and how to file for patents to protect their intellectual ideas.